Arnd VOMBERG

Associate Professor

Marketing

Biography

Arnd Vomberg joined the Marketing Department at the HEC Paris in the Fall of 2024 as an Associate Professor.

Arnd Vomberg's research falls into the area of marketing strategy and looks at three major changes that companies are currently undergoing: The ongoing digital transformation, the agility transformation, and the transition to a socially responsible marketing approach. For example, he is interested in algorithmic pricing and the impact of marketing on employees. The results of his research have been recognized and published in top-tier business research journals such as the Journal of Marketing, Journal of Marketing Research, Strategic Management Journal, Journal of the Academy of Marketing Science, and the International Journal of Research in Marketing. He is co-editor of the Handbook of Market Research and several special issues of academic journals.

Arnd Vomberg earned a doctorate from the University of Mannheim (Germany). Prior to joining HEC Paris, he was an Associate Professor with Tenure at the University of Groningen (Netherlands) and the Professor of Digital Marketing and Marketing Transformation at the University of Mannheim.

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Scientific articles

Salesperson lifecycle management: Challenges and research priorities

Journal of Personal Selling & Sales Management, 2024, vol. 44, n° 3, (in coll. with S. ALAVI, J. HABEL)

The cold-start problem in nascent AI strategy: Kickstarting data network effects

Journal of Business Research, November 2023, vol. 168, n° 114236, (in coll. with N. SCHAUERTE, S. KRAKOWSKI, C. INGRAM BOGUSZ, M. GIJSENBERG, A. BLEIER)

Design and Governance of Multichannel Sales Systems: Financial Performance Consequences in Business-to-Business Markets

Journal of Marketing Research, December 2020, vol. 57, n° 6, pp 1113-1134, (in coll. with C. Homburg, S. Muehlhaeuser)

Tolerating and Managing Failure: An Organizational Perspective on Customer Reacquisition Management

Journal of Marketing, September 2020, vol. 84, n° 5, pp 117-136, (in coll. with C. Homburg, O. Gwinner)

The multichannel pricing dilemma: Do consumers accept higher offline than online prices?

International Journal of Research in Marketing, December 2019, vol. 36, n° 4, pp 597-612, (in coll. with C. Homburg, K. Lauer)

Supporting New Product Launches With Social Media Communication and Online Advertising: Sales Volume and Profit Implications

Journal of Product Innovation Management, Mars 2019, vol. 36, n° 2, pp 172-195, (in coll. with R. L. Gruner, C. Homburg, B. A. Lukas)

The loss of the marketing department’s influence: is it really happening? And why worry?

Journal of the Academy of Marketing Science, January 2015, vol. 43, n° 1, pp 1-13, (in coll. with C. Homburg, M. Enke, P. H. Grimm)

Talented people and strong brands: The contribution of human capital and brand equity to firm value

Strategic Management Journal, December 2015, vol. 36, n° 13, pp 2122-2131, (in coll. with C. Homburg, T. Bornemann)

Chapters in edited books

Dynamic Pricing Process: How to Transition from Fixed to Dynamic Pricing?

Digital Pricing Strategy: Capturing Value From Digital Innovations, Stephan M. Liozu, Andreas Hinterhuber, Routledge, London, 27-38

Crafting Survey Research: A Systematic Process for Conducting Survey Research

Handbook Of Market Research, Christian Homburg, Martin Klarmann, Arnd Vomberg, Springer, 67-119

Panel Data Analysis: A Non-technical Introduction for Marketing Researchers

Handbook Of Market Research, Christian Homburg, Martin Klarmann, Arnd Vomberg, Springer, 411-467

Pricing in the Digital Age - A Roadmap to Becoming a Dynamic Pricing Retailer

The Digital Transformation Handbook, B. S. Baalmans, T. L. J. Broekhuizen, N. E. Fabian, Groningen Digital Business Centre, 204-233

Dynamic Pricing: Preisfindung auf elektronischen Marktplätzen

Handbuch Digitale Wirtschaft, Tobias Kollmann, Springer Fachmedien Wiesbaden, 653-677